College of Libral Arts The University of Texas at Austin

Mark Longaker

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Assistant Professor

Office & hours: Parlin 12, TTh 11-12 and Th 2-3
Phone: (512) 471-8725
Email: longaker@mail.utexas.edu
Website: http://www.cwrl.utexas.edu/~longaker/

Before I went to graduate school, I worked as a high-school Spanish and English teacher in the public school system of my hometown, New Orleans. I came to Austin in 2003 after working as a visiting professor at Temple University in Philadelphia. These days, when I’m not chasing after my kids, I teach undergraduate writing and rhetorical theory/analysis courses in the Department of Rhetoric and Writing. In the English department I have offered graduate courses about the history of Marxism, rhetorical theory, education, and public address. I am also presently co-writing (with Jeffrey Walker) a textbook under contract with Allyn/Bacon and Longman, titled "The Elements of Rhetorical Analysis".

Research interests:

Right now, I’m investigating the intersection of rhetorical theory and political economy among British thinkers from the 17th through the 19th centuries. I am particularly interested in the variety of theories about representation that appear in both rhetorical and monetary theories of this period. Needless to say, this does not make good conversation at parties.

Undergraduate Courses:

  1. RHE 321 Principles of Rhetoric
  2. RHE 309K The Rhetoric of Advertising (Summer 2007)
  3. RHE 330D History of Public Argument
  4. RHE 330E Democracy and the Media
  5. RHE 309S Critical Reading and Persuasive Writing
  6. RHE 309K The Rhetoric of the New Economy

Graduate Courses:

  1. E387R (Spring 2008) Enlightenment Rhetorics
  2. E387M Marxism in Rhetorical, Cultural, and Literary Theory
  3. E 387R 18th-Century British Rhetorical Theory

Awards/Honors:

Dean’s Fellow (Spring 2007)
President's Associates Teaching Excellence Award (2007)
University Co-Op Subvention Grant (2006)
Summer Research Award (Summer 2004)

Recent Publications:

  1. "The Political Economy of Rhetorical Style: Hugh Blair's Solution to the Civic Commercial Dilemma" Quarterly Journal of Speech 94.2 (May 2008): 179-199.
  2. Rhetoric and the Republic: Politics, Civic Discourse, and Education in Early America. Tuscaloosa: University of Alabama Press, 2007.
  3. “Puritan Sermon Method and Church Government: Solomon Stoddard's Rhetorical Legacy.” New England Quarterly 79.3 (2006): 439-460.
  4. "Idealism and Early-American Rhetoric." Rhetoric Society Quarterly 36.3 (Summer 2006): 281-308.
  5. "Back to Basics: An Apology for Economism in Technical-Writing Scholarship." Technical Communication Quarterly 15.1 (January 2006): 3-29.
  6. "Market Rhetoric and the Ebonics Debate." Written Communication 22.4 (October 2005): 472-501.
  7. "Beyond Ethics: Notes Towards a Historical Materialist Paideia in the Professional Writing Classroom." Journal of Business and Technical Communication 19 (January 2005): 78-97.
  8. "The Economics of Exposition: Managerialism, Current-Traditional Rhetoric, and Henry Noble Day." College English 67.5 (May 2005): 508-531.

Obscure Cultural Reference:

Consciousness, in this observational activity, comes to know what things are; but we come to know what consciousness itself is.